Inside & out have been publishing English language guides to Bulgaria for over 15 years.

Founding partners Christine Milner and Paromita Sanatani, who have both lived in Bulgaria since 1993, brought together a wealth of experience in the fields of publishing and tourism, and had collaborated previously on Sofia city guide and Sofia Echo newspaper.

In Spring 2003, after countless requests from Sofia's top hotels, we launched the free seasonal info guide 'Sofia Inside&out'. We re-branded to Sofia – the insider's guide in 2005.


In 2011, we also became the licence holder for In Your Pocket Bulgaria and started launching mini-guides to other destinations in Bulgaria, eventually also in 2013 producing an IYP mini-guide to Sofia and re-orientating Sofia – the insider's guide towards the ever growing expat community.

Apart from our regular publications we have also been involved in creating customised editions for conferences and other occasions, most recently a special edition of Sofia In Your Pocket on the occasion of Bulgaria chairing the presidency of the council of the European Union.